Wednesday, September 05, 2007

Wednesday Mind Hump - 9/5/07

Today's Mind Hump celebrates Bright Idea Day.

Tell us your bright idea.

My bright idea is a method that the record companies might use to boost sales of CDs.

There should be random slips of paper inserted in CD packaging redeemable for all sorts of prizes - DVDs, t-shirts, or even concert tickets for a lucky few. I don't know what would work better - a phone number to call, a code to use online (maybe a one-time code!) or a mail-in card. The point, though, is that the only way to get these slips would be to buy the CD. I think that would make music shopping much more fun.

Yeah, I think the online or phone-in code would be easiest. Once it's redeemed, it's no longer valid. If someone tries to register the same code again, they will be denied the prize.

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